The principal, main, major or most important duties the employee performs The Vice President for Institutional Advancement (VPIA) serves as the Chief Advancement Officer of the  University. The VPIA is responsible for developing, implementing, and maintaining a comprehensive plan  for university advancement in support of MACU’s strategic plan and mission. The VPIA has overall  responsibility for the management of major gifts, annual giving, planned giving, corporate and  foundation grants, marketing, communications and public relations, publications, alumni and church  relations as well as special events.

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