Digital Marketing – Career Options

According to the Bureau of Labor Statistics, Marketing managers are among the most highly paid professionals in the modern workforce, with a median salary of $156,580. Furthermore, the number of Marketing manager roles is expected to grow 6% in the next 10 years, which is faster than the average for all occupations. In fact, digital marketing is continuously growing in importance, enabling further reach and higher engagement than traditional marketing. As such, digital marketing is the most crucial marketing space, valued at just over $363 billion in 2023 (Expert Market Research).

General job titles that typically require a bachelor’s degree in marketing include:

Job Title/Demand	Yearly Salary
Marketing Coordinator (very high demand)	40-75k yearly salary
Marketing Associate (high demand)	45-90k yearly salary
Digital Marketing Specialist (high demand)	50-90k yearly salary
Digital Marketing Coordinator (medium demand)	40-80k yearly salary
Digital Marketing Analyst (medium demand)	60-110k yearly salary

Beyond these positions, there is a much more extensive range of opportunities for Digital Marketing graduates. Within marketing-specific roles, there are Associate / Coordinator / Specialist / Lead / Strategist job titles for every niche of marketing (i.e. Social Media, Paid Search, SEO, Email, Content, Brand, Copywriting, Product Marketing, Growth Marketing) that have salaries generally in the range of $45K – $70K. There are also all the internal roles within a Marketing / Ad Agency, such as sales, customer success, and business development.

**Note on Job Titles and Requirements:** Although “Digital” is not explicitly labeled in some of these job titles, nor in the name of the required degree, the vast majority of marketing roles now require knowledge of the digital marketing context and tools. This Digital Marketing major provides this specialized in-depth knowledge, putting students at an advantage in the job market.

Digital Marketing is a highly competency-based domain. The ability to show prospective employers that you have mastered particular skills – as verified by respected observers – will provide graduates of this program with a distinct advantage in the hiring process.

Upon completion of this major, students will have attained certifications from Hubspot and Google. Hubspot is a widely-used marketing software, and their digital marketing certifications are an industry for showing competency in foundational digital marketing concepts, as well as basic exposure to their popular tools. Google Analytics and Google Ads are essential for digital marketing analytics, growth marketing, and Search Engine Strategy (SEM). All of these certificates are industry standards and their completion signals to employers that students have attained hands-on experience in widely used industry tools.

The certificates will be earned in the following courses: