Digital Marketing
Digital Marketing provides students the opportunity to learn about essential digital platforms for marketing including social media platforms, email, SMS, and search engines. Through hands-on projects designed with feedback from industry experts, students practice using the backend tools used for each platform, develop data analytics skills to interpret results for informed decision-making, and gain experience presenting their findings clearly and effectively.
Social Media
Others, as appropriate
Paid Search
Organic Search
Facebook Business Manager
Active Campaign
Google Ads
Google Analytics
Google Tag Manager
Other tools as contextually relevant
What makes this program special?
Industry Focused: The key focus of this program is to prepare students for the kinds of activities that marketing professionals undertake on a daily basis.
Students will learn to do the following:
– Run and optimize social media campaigns
– Build advertising for viral growth
– Construct effective email marketing campaigns
– Leverage the power of retargeting
– Optimize for search engine placement
– Use analytics to improve marketing outcomes
Long on Practice: Students will have the opportunity to build simulated and real campaigns which use SEO/SEM, Social Media, email, and other channels.
Always Relevant: Digital Marketing strategies, technologies, and best practices change rapidly. The curriculum team consults with Fortune 500 companies and fast-growing startups every year to ensure that the curriculum matches the daily realities of marketing work.